Evidence and Intuition
Radical innovation requires both evidence and intuition: evidence to become informed, and intuition to inspire us in imagining and creating new and better possibilities.
- Jane Fulton Suri, IDEO
A good design is…
Is innovative
The possibilities for innovation in design are unlikely to be exhausted since technological development is always offering new opportunities for innovative design. Innovative design always develops in tandem with innovative technology and can never be an end in and of itself.
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