The folks at the99percent.com uploaded this talk back in July and I thought it would be a great video to start the 2012. It is by Simon Sinek, where he talks about the importance of trust, meaning and authenticity. He argues that as individuals and companies, everything that we say and do is a symbol of who we are. And it is only when we communicate our beliefs authentically that we can attract others to our cause, and form the bonds that will empower us to achieve truly great things.
