The Amazon Appstore is where customers can find, discover and buy thousands of apps using Amazon's convenient and trusted shopping features, including personalized recommendations, customer reviews and bestseller lists. Customers can access the store directly on Kindle Fire, from any computer, or on an Android phone or tablet.
My main task was to design the next version of the Amazon Appstore focusing on improving app discovery, personalization, app installs and experiences that scales to both high-end and low-end devices.
Behind the Scenes
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Get into this project's details from its design process, explorations, several iterations and prototypes. Learn how the final design performed and how it helped Amazon attract more app developers into Amazon's ecosystem.